In the era of advertising is rapidly tuned humor, colorful visual effects and memorable mascots companies must constantly compete with each other for the quality and originality of its products. It happened in a conversation I recently had with the marketer, who asked to remain anonymous. Specific advertising in question was a recent thematic clip Taco Bell. In this commercial representative of Taco Bell jokes that it is shameful that a graduate has a degree of art. Although incredibly productive to hold a grudge against the corporation, many people express their discontent and anger because of this TV commercial, which is played on the Internet, on television and in the movies. What exactly is the problem here? In addition, that Taco Bell seems to have alienated one of his biggest clients (students of liberal arts at the age), it seems that the attitude of consumers and companies have become too personal. Brands increasingly involve themselves in the life of customers, and if it is good for businesses, it requires a great deal of responsibility on the part of the advertiser, not to step on your toes, and underestimate the intelligence of the consumer.
Deborah Vaynsvig (2016) notes increases with & # 39; waking in branding, explaining how brands go beyond the scope of the product and become the personal experience and identity. Weinswig writes: "The most successful brands to tell stories that consumers try to hear and be a part of, which usually goes far beyond what the brand actually sells, and removed more experience." My friend, who for fifteen years running businesses in the area of Oklahoma City, dissected the problem, stressing that the new commercials are becoming less about selling product and more about selling lifestyle. Although it is certainly not new to & # 39; reality, but with popular nationwide networks is increasingly evolving from the & # 39; reality. Already there is widespread recognition of the brand networks such as Taco Bell, who call on their loyal customers to enjoy a way of life "Live Màs". Brands such as Taco Bell, Arby & # 39; s, Totino & # 39; s, Wendy & Mcdonald, McDonald & Coke have a greater presence in social media, where they create content, whether funny, pointy or information. Almost all the time. Rather than fight for the interest in their products, companies today are struggling for attention, creating funny and shocking content to associate their brand with various aspects of the life and identity of the customer.
If there is any danger, for the customer, not the company. Though Taco Bell may have pushed a few regular customers, reflecting the students of art, they are not likely to see a significant drop in profits, despite the rage in social media. From a marketing point of view, the modern scheme of advertising through comedy and personal point of sale, whether it's on the TV lounge or a potential customer on Twitter channel useful for the business. We thought that the problem boils down to how we Sur & # 39; ozna perceive our customers as consumers. While large corporations do ridiculous and exaggerated commercials that can cause disturbance pakruchvanne eyes and headache, consumers should be careful not to fall into the "lifestyle" brand. Despite the fact that life has become easier and more enjoyable chains and franchises, consumers should be careful not to confuse the clever marketing ploys, which put more effort into swinging public opinion through the flashing and aesthetics than on product quality.
Deborah Vaynsvig. 2016. Or & # 39 are lifestyle brands to squeeze a luxury? Forbes Internet.
Taco Bell. 2017. The day of graduation. https: // abancom Commercials.com/ad/18004/taco-bell-graduation-day